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This web site has the following on the web page, "Our Fly Fishing Lanyards offer a light weight and cool." We noticed that the web site also said " Alternative to a heavy fishing vest! Morning Star Lanyards allows you to keep your most frequently used tools at your fingertips and are equally at home on salt water as well as lakes and rivers." It also said " When every ounce counts, whether hiking to your favorite mountain lake, packing for an Alaskan lodge or sitting in your float tube, you will come to find our fly fishing lanyards indispensable. We are located in South Eastern Idaho, in arguably some of the ." The header had morning star lanyards as the highest ranking optimized keyword. It is followed by fly fishing lanyards, fly fishing accessories, and lanyards which isn't as ranked as highly as morning star lanyards. The next words mslanyards.com uses is retractor.